
You’re great friends, he’s into you, but you’re really not into him and the more you’re together; going out doing things that “couples do”, he grows more fond of you and your feeling remain the same. Why not tell him the truth and spare his feeling, instead of leading him on? Are you protecting yourself from a possible loss of a friendship? Do you secretly enjoy the attention? Why not sit him down and have an honest mature conversation about your feelings, his feeling and the direction the Friendlationship is headed. If the “friendship” means a lot to you both, then honesty and maturity would be the best policy. Remember you must be clear and specific with the subject at hand, otherwise it can a turn out disastrous.

When you don’t acknowledge what’s underneath, you coat your true feeling with the protection of denial, which can leave you emotional and depending on the circumstances, you can begin to harbor resentment and add unnecessary stress to your life. Learning to be honest with yourself, will allow you to be honest with others, allowing you to express your true feelings with the most appropriate approach that fits the situation.
Sometimes your facial expression and or body language can give your true feelings away. For instance, if you compliment or congratulate your friend with a frown on your face, would your friend then take that compliment seriously? Could it be a slight touch of jealousy there? Sometimes, actions really do speak louder than words.
Remember when your elders would to say, “Tell the truth and shame the devil, the truth is the light or the truth will set you free”? How about the infamous, “say what’s on your mind”? Now that’s straight to the point – seems simply enough, right? Well it is for some, but for others, maybe they haven’t acknowledged their feelings, true acknowledgment allows you to understand and become one with your emotions in turn easing the mind and body. If you learn to acknowledge what's underneath, your true feelings won’t override your reactions and come across harsh.
Tip: Try practicing one of the above sayings, coupled with acknowledging your true feelings and not overstepping moral boundaries.